Wie man ein SEO-Audit in 11 einfachen Schritten durchführt mit Checkliste

Just watch for patterns that suggest manipulative link building or potential spam that could trigger a Google penalty. A healthy profile should have mostly branded and generic anchors, which shows that the links have been acquired naturally. If you see an excessive number of keyword-rich anchors, that’s a red flag that could trigger Google penalties. First, check the referring domains graph to see your link growth over time.

  • Maybe you have lots of links from irrelevant directories or questionable foreign domains.
  • Running this SEO audit gives you three things to take action on to improve SEO.
  • SEM, or both SEO and PPC, is beneficial for ad-heavy keywords—terms that trigger many ads in search results.
  • After conducting more than 500 in-depth website audits in the past 12 years, I’ve noticed clear patterns about what works and doesn’t in SEO.
  • Optimization never ends because the landscape is always changing.

Solid data and insight for prospecting and value added services. Get notified of new and lost links, protect from negative SEO, and build a great link profile. Send your leads and their reports straight to any other CRM, Mail Tool like MailChimp, Active Campaign and Salesforce. Generate more leads straight from your website with your own Embedded SEO Audit Tool.

Site audit tools

The most important things to look out for in this SEO Anomaly report are spikes or gaps in crawl requests, download size and response times. Follow the guidelines from the Coalition For Better Ads to make sure your ads are user-friendly and you’ll be golden. I recommend testing your site’s speed in both Google’s PageSpeed Insights tool and GTmetrix. But if you see any errors, then check out our guides to and HTTP to HTTPS migration for details on how to configure your redirects. Before diving into the technical audit, there are a number of manual checks I recommend performing on any site.

seo audit

Pages with low engagement rates may have poor content or a disconnect between user expectations and page design. Also, look at session duration and exit rates to find pages where people quickly leave your site. In broad terms, information gain refers to the additional value you add to the overall search results with your content. Structured data can also tell Google about the author of your post, information about your business, and more. You can do this by jumping back into Semrush’s Backlink Analytics tool for each page.

seo audit

Run a crawl and check if  your website appears on Google

Now, I run a pretty tight ship with the blog, and this was admittedly only a minor issue. But I see many businesses, big and small, with more severe problems. Raven is by far the most superior and comprehensive toolset we found to date.

seo audit

Some of them were simply excess header tags that had been created at some point in WordPress. If you have the same issue and want to get rid of the warning, you can just add the following line to your robots.txt file to stop crawlers from accessing that page. The nofollow page was created by Cloudflare’s email address protection. All the H1 problems picked up by our audit were related to this issue, so this didn’t take too much time to fix. In our case, this returned 1,128 images which were missing alt text.

seo audit

Pages with error reporting

seo audit

If someone is conducting a query like “What’s the best way to cook a turkey? This is also an opportunity for you to find keywords you may not rank for currently. Upon conducting your SEO audit, you’ll want to analyze your competitors to determine how you stack up against them. You’ll want to check your index status report in the Google Search Console. In this feature, you will see the number of pages that Google has crawled on your domain.

A technical audit assesses your website from a technical SEO standpoint. It can involve searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, technical audits are the standard.

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